Web Design

Web Design


CIW Web Design Career Track

The CIW Web Design Career Track covers every aspect of Web site design and e-commerce. Students start with Web Foundations and then learn how to develop and maintain Web sites using authoring and scripting languages, create content and digital media, and employ standards and technologies for business-to-business and business-to-consumer e-commerce Web sites. This series is ideal for entry-level and more experienced professionals who work in the fields of Web site design, e-commerce and graphic design.

CIW Web Design Career Track Information

What is a Web design professional?

CIW Web Design Career Track

Web site designers create the "look and feel" that visitors will see when they access a site on the World Wide Web. Web site designers determine the most effective site layouts, color schemes, navigational links and fonts to maintain visitor interest in the site. Site designers primarily establish the organization, mood and tone of the site relative to its content, with input from various parties (stakeholders, marketing, sales and IT departments). In short, Web site designers are responsible for developing the user interface and aesthetics of a Web site, given input from those who know the company's audience and the company's technological abilities.

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Skills and Knowledge

Web site designers must understand Web development technology and be proficient in Web languages such as:

  • Hypertext Markup Language (HTML)
  • Cascading Style Sheets (CSS)
  • JavaScript
  • GNU Image Manipulation Program (GIMP)
  • Adobe Photoshop
  • Adobe Flash
  • Microsoft Silverlight
  • Adobe Fireworks
  • Adobe Dreamweaver
  • Microsoft Expression Web

Job Roles

  • Web designer
  • User interface (UI) designer
  • User experience (UX) designer
  • Multimedia content designer
  • Interactive web designer
  • Web graphic designer
  • Front-end CSS designer
  • Web design project manager
  • Web HTML/CSS designer


  • Communication skills
  • Organization skills
  • Understanding of visual design
  • Ability to work well with others
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  • Meet with customers or management to discuss the needs of the Web site and expected needs of the site’s audience
  • Plan how the site should look based on required functionality
  • Write code for the site, using coding languages such as HTML, CSS and JavaScript
  • Work with other team members to determine site content
  • Work with graphics and other designers to determine the site’s layout
  • Integrate graphics, audio and video into the site